Usercall Triggers

Ben Gendler, Sviatoslav Dvoretskii, and Junu looked at product analytics and saw the same problem everyone sees—the dashboards show what users do, but nobody can tell you why they stopped doing it. So they built Usercall Triggers, a system that intercepts users the exact second something matters and asks them what's up while they still remember.

Here's the issue with traditional user research: it happens weeks after the event. By then, the user's already forgotten why they bounced, why they cancelled, why they never upgraded. Usercall catches them in the moment—right when they hit an error, abandon checkout, or drop off—and runs a quick AI-moderated voice or text interview. Three to five conversations later, you've got actionable drop-off insights in 24 hours. No recruiting, no scheduling, no weeks of research ops dragging on.

They work across SaaS, fintech, marketplaces, e-commerce—anywhere there's a moment worth understanding. Support tickets become product insights. Checkout abandonment becomes friction data. Failed upgrades become feature requests. It's continuous discovery from real behavior on autopilot, and it makes the old way of doing user research look like sending smoke signals.