Novus

Zolani Matebese, Ashish Kushwaha, Sean Ryan, Zain Lakhani, Joe Dreimann, Tiffany Kitchen, Valeria Khokhlova, and Ryan Cates built Novus inside Pendo—the same company that basically invented product analytics for software companies. Eight engineers decided the best way to find usability problems wasn't waiting for user complaints or expensive usability labs. It was catching and fixing issues automatically as you ship, in real-time, before your users ever see them.

Here's why this matters: most companies ship broken UX and find out six months later when churn hits. Or they run user tests that cost thousands and only catch 20% of the problems. Novus flips that equation entirely—by the time you're done coding, you've already identified confusion points, friction bottlenecks, and anywhere users get stuck. No more guessing. No more hoping your analytics setup catches something.

Eight makers shipping automatic usability detection from one of the most respected product teams in the space. Watch this one.