Morsel

Morsel wants to be Strava for cooking, which is pretty much the laziest product positioning you could pick in 2024 — every b2b SaaS tool has cloned that "for [activity]" pitch at this point. That said, if they've actually nailed the social tracking and workout-to-meal angle without making it feel like a calorie-counter in a trenchcoat, I'd actually care. The concept has real legs (lol) if the execution isn't just another recipe app with a leaderboard pasted on top. Hard to say more without seeing the actual product, but the vibe is "another one in the queue" unless they prove otherwise.