Adoptly

Alexandre Orliaguet looked at the SaaS space and noticed companies were dropping serious cash on in-app messaging tools just to tell users "hey, we shipped something new." The big players charge like they're curing cancer. So he built Adoptly—an affordable way to create in-app announcements, product update banners, modals, hints, and changelogs that actually get users to adopt the features you've already built. Launched in 2026 so it's fresh meat, and they've got a free tier going so there's literally no excuse not to try it.

Here's the thing about product-led growth—it only works if users actually know the features exist. You can ship the greatest update of your life and if nobody notices, it doesn't matter. Adoptly handles the stuff that should be simple: targeting the right users with the right message at the right time, and actually measuring whether anyone cared. It's 2026, your users shouldn't need to read a changelog on Notion to find out you added dark mode. Based in product-land, probably looking for early believers and feedback. If you're a SaaS founder tired of paying $500/month for a tooltip, Adoptly might be your move.